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Cookie Policy

Last Updated: 04/07/2026

This Cookie Policy explains how BaseFrame Inc. (“BaseFrame,” “we,” “us,” or “our”) uses cookies and similar tracking technologies on our website at https://baseframe.co and our related services (the “Services”). It should be read together with our Privacy Policy, which explains how we use Personal Information more broadly.

By continuing to use our Services, you consent to our use of cookies as described in this policy. You can withdraw or change your consent at any time by adjusting your browser settings as described in Section 5.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the site owners.

We also use similar technologies such as local storage, session storage, web beacons (also called pixels), and SDKs. For simplicity, we refer to all of these as “cookies” throughout this policy.

Cookies may be set by us (first-party cookies) or by third parties whose services we use (third-party cookies). They may also be session cookies (deleted when you close your browser) or persistent cookies (which remain on your device until they expire or are deleted).

2. Categories of Cookies We Use

Strictly Necessary Cookies

These cookies are essential for our Services to function. They enable core functionality such as security, authentication, session management, load balancing, and remembering your cookie preferences. Because these cookies are required for the Services to operate, they cannot be disabled through our consent tools.

Analytics and Performance Cookies

These cookies help us understand how visitors interact with our Services by collecting and reporting information anonymously or in aggregate. We use this information to measure traffic, identify popular pages, diagnose problems, and improve the Services over time.

Product and Functionality Cookies

These cookies allow our Services to remember choices you make (such as your preferences) and provide enhanced, more personalized features. They may also be used to record session activity for product analytics and customer support purposes.

Advertising and Marketing Cookies

On our public website (baseframe.co only — never inside the Desktop Application) we use cookies that support paid advertising on Facebook and Instagram, measure conversions, identify business visitors, and attribute affiliate referrals. These are loaded by default and may be opted out of via the “Do Not Sell or Share My Personal Information” link in the footer or by enabling the Global Privacy Control signal in your browser.

3. Specific Cookies and Services We Use

Below is a list of the third-party services we use that may set cookies on your device when you visit our Services. The exact cookies set may change as these providers update their products.

ProviderPurposeCategoryMore info
Google AnalyticsMeasures website traffic and aggregate visitor behavior to help us improve the Services. Sets cookies such as _ga, _gid, and _gat.AnalyticsGoogle Privacy Policy
PostHogProduct analytics, session replay, and feature usage tracking. Sets cookies such as ph_* to maintain anonymous user identifiers and session state.Analytics / ProductPostHog Privacy Policy
ClerkAuthentication and session management. Sets cookies required to keep you signed in to your BaseFrame account.Strictly NecessaryClerk Privacy Policy
StripePayment processing and fraud prevention on billing pages. Sets cookies such as __stripe_mid and __stripe_sid.Strictly NecessaryStripe Privacy Policy
Meta (Facebook) PixelBrowser-side conversion tracking, custom audience building, and ad measurement. Sets first-party cookies _fbp (browser identifier) and _fbc (click identifier from the fbclid URL parameter). Companion Meta Conversions API events are sent server-side from our application (see Privacy Policy Section 5).MarketingMeta Privacy Policy
RB2BIdentifies anonymous US-based business visitors by matching against a third-party contact database. Sets identifier cookies under ddwl4m2hdecbv.cloudfront.net.MarketingRB2B Privacy Policy
Maverick IntelligenceVisitor-intent personalization. Sets identifier cookies under maverickintelligence.co.MarketingMaverick Privacy Policy
Delivr AI / SitelyticsMarketing-channel attribution tracking pixel. May set first- or third-party cookies under sitelytics.tech.MarketingDelivr AI Privacy Policy
RewardfulAffiliate referral attribution. Sets first-party cookies to remember which affiliate referred a visitor so we can credit them on signup or purchase.MarketingRewardful Privacy Policy
BaseFrame (first-party)Local-storage entries we set on baseframe.co: bf_opt_out (your tracking opt-out preference), bf_cookie_notice_dismissed (cookie banner dismissed), cookie-consent (legacy consent flag), bf_attr_* (marketing attribution params from URL such as utm_source, fbclid, gclid).Strictly Necessary / MarketingThis Cookie Policy

We may add or remove tools over time. The current list reflects our usage as of the “Last Updated” date above.

4. How We Use the Information Cookies Collect

We use information collected through cookies to:

Operate the Services: Authenticate users, maintain session state, remember preferences, and ensure security and integrity.

Understand usage: Measure how the Services are used, which pages are popular, and where users encounter issues.

Improve the product: Identify opportunities to improve performance, fix bugs, and develop new features.

Provide support: Diagnose technical issues and respond to support requests.

5. Your Choices and How to Manage Cookies

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

View what cookies are stored on your device and delete them individually or all at once.

Block third-party cookies.

Block cookies from specific sites.

Block all cookies.

Delete all cookies when you close your browser.

Instructions for managing cookies in popular browsers are available here:

Google Chrome

Mozilla Firefox

Apple Safari

Microsoft Edge

Opting Out of Specific Analytics

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

You can opt out of PostHog tracking by following the instructions at posthog.com/docs/privacy.

Global Privacy Control (GPC)

We honor the Global Privacy Control signal where applicable. If your browser broadcasts a GPC signal, we will treat it as a valid opt-out request for purposes of applicable laws.

Please note that disabling certain cookies, particularly Strictly Necessary cookies, may impair the functionality of our Services. You may not be able to sign in, complete payments, or use other essential features.

6. Do Not Track Signals

Some browsers offer a “Do Not Track” (DNT) setting. There is no industry-standard interpretation of DNT signals, and we do not currently respond to DNT signals other than by honoring Global Privacy Control as described above.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, technology, applicable laws, or for other operational reasons. The “Last Updated” date at the top of this policy indicates when the most recent revisions were made. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us at:

BaseFrame Inc.

2261 Market Street, Suite 69210

San Francisco, CA 94114

Email: team@baseframe.co

Website: https://baseframe.co